Digital Marketing Consultant
Digital marketer with 14 years of experience, including 7 years of experience as director of marketing (5 for an international B2B software editor and 2 in a B2C environment). Expert in digital marketing, demand and lead generation, and in developing marketing-sales funnels from top to bottom.
- “Full stack” Digital Marketing expert able to provide a strategic vision coupled with an operational expertise in the development of all phases of both the creative and technical elements of marketing initiatives
- Results oriented, KPIs and data-driven in a “Test & Learn” approach
- Transverse management of teams and projects in an agile methodology
- International Experience: worked and lived in France, the USA, Vietnam, Tunisia
- Committed, loyal, organized, agile, analytical, proactive, team spirit, curious, listener and always attentive to his environment. Passionate about multicultural diversity and international development
Experience - Marketing
Digital Marketing Consultant
Director of Marketing (Global)
Was in charge of the design and execution of all marketing tactics, from top to bottom of the marketing-sales funnel, in order to fit the global marketing strategy.
Reported directly to the CEO (general marketing strategy), CFO (marketing-sales metrics, ROI, and performance), and CPO (product marketing and community development).
- 80% increase in new subscriptions Y/Y.
- Triple digit increase in new subscription revenues Y/Y.
- 246% increase in leads captured over term (doubled on year 1).
- 127% increase of the Visit-to-Lead conversion rate over term.
- 117% increase in corporate website sessions over term.
- 125% increase in blog sessions over a single year.
- Built and grew an owned community from 0 to 87k members over a 3-year period.
- Designed funnel wide tactics to increase visits, leads, contacts, opportunities, and revenues.
- Top-of-funnel tactics via a full set of outbound and inbound marketing tactics: SEO, pay- per-click ads, directory management, website optimizations, content management, events, etc.
- Middle-of-funnel management: Lead nurturing and scoring automation. Lead data management and analysis.
- End-of-funnel synchronization with sales: Sales attribution and end-of-cycle knowledge distribution.
- Implementation of a full set of reports to better drive decision-making and continuously increase ROI.
- Continuous development of online properties: Corporate website, including a major shift to a customer centric model. Community and blog management with curation and maintenance of the content agenda.
- Implementation, maintenance, and development of all sales marketing tools (marketing automation, CRM, sales engagement, and analytics software).
- Managed multiple internal teams (six marketers, three designers, six website developers, and two analysts) and external agencies and consultants in PR, social media, content writing, SEO/PPC, and other digital marketing agencies.
Marketing Operations Manager (Global)
Assisted in setting up the marketing department at eXo's new headquarters in San Francisco. Managed the design (three people) and website (six people) teams.
Marketing and Communication Manager (EMEA)
In charge of developing the marketing and communication from the ground up. The main effort consisted of revamping the website and getting our message to reach a broader audience.
Marketing Assistant and Translator
Supported the French sales department by adapting the marketing tools, communication, and sales resources to the French market. Additionally:
- Translated parts of the software developed by Delcam
- Received trainings on Delcam's CAD/CAM software
Marketing Assistant
Supported the sales floor of the local office by researching new markets to penetrate and provided the sales force with listings of qualified leads ready to be contacted.
Experience - Management
General Manager eXo SEA (Southeast Asia)
Management of an office of seventy employees, mostly software engineers, overseeing all administration aspects of the office (HR, finance and business operations as well as taxes and legal matters).
Education
M.B.A. in e-Business
B.A. in International Business
B.A. in International Business
Competencies
Needs definition, project planning, implementation, configuration, personalisation, data migration, interoperability, and change management.
- CRM: Salesforce, SugarCRM, vTiger
- MAP: Marketo, HubSpot
- CMS: Wordpress, HTML/CSS
- SMM: Twitter Ads, LinkedIn Ads, Facebook Ads, HootSuite
- Advertising Platforms / Retargeting: Google Adwords & Retargeting, AdRoll
- SEO: Google Analytics, semrush, MajesticSEO, SpyFu, Yoast, ScreamingFrog, Wordtracker
- CRO: Hotjar
- Emailing: MailChimp, Litmus
- Analysts / Directories: Gartner, Forrester, TrustPilot, Capterra, GetApp, G2 Crowd,...
- Sales Automation: Outreach, toutapp
- Data Enhancement: ReachForce
- Webinars: GoToWebinar, Cisco WebEx
- Development and Methodologies: Atlassian Jira, Confluence, GitHub, Scrum, bases MySQL, bases javascript, compréhension php et java
- Office: power user of Microsoft Office and Google Suite
- Design: basic Photoshop and Illustrator operations
- Project Management and Digital Transformation: requirements analysis, functional and technical definition, user stories, briefings, planning, budgeting, functional and technical specifications, teams and tasks coordination, agile methodologies, progress reporting, follow-up meetings, risks and alerts management, test and production monitoring, promotion and change management
- Processes Management: study and optimization of the existing processes analysis and optimization, implementation of methodologies and processes of communication and information
- Competencies Management: requirements definition, skills monitoring, recruitment, training needs analysis, external services coordination, career management
- French: Native
- English: Fluent
- Vietnamese: Novice
- German: Beginner